LAVA International has launched Lava Iris 504Q+, the successor of Iris 504Q, in India at a price of Rs 13990.
In its new Iris model, Lava comes with some software and hardware enhancements that offer great user experience. For example, the new Iris 504Q+ takes gesture motion functionality to the next level by offering enhanced functionality based on gesture motion and voice control. Users can capture images just by saying “cheese” or “capture” from both front and rear camera using the voice command feature.
Another exciting feature of the Lava Iris 504Q+ is the addition of BBM, which Lava thinks, will attract several young customers towards it.
- Android 4.2.2 Jelly Bean
- 1.3 GHz quad-core processor
- Mali 400 MP2 @500MHz Graphics Unit
- Dual SIM phone with dual standby capability
- 1GB RAM
- Internal memory of 8GB, expandable up to 32GB
- Large 2000mAh battery
The 10 MP rear autofocus camera is powered by Sony Exmor RS Sensor having sensor size of 1/3.2 inch allowing enhanced lowlight performance. This is an enhancement as it offers bigger pixel size of 1.4 µm ensuring enhanced image quality, Lava said.
Additional enhancements of the camera include High Dynamic Range (HDR), geo-tagging, touch focus, vertical and horizontal panorama capture and face detection. Iris 504Q+ also sports a 2MP front camera for video calling facility.
With 7.9mm thickness and a metallic back cover, Iris 504Q+ flaunts a light and sleek design. The phone brings HD experience (1280 * 720 pixels) on a 5 inch IPS screen with OGS display technology promising an excellent viewing experience.
The smartphone also boasts a scratch-resistant and tough Asahi Dragontrail glass — considered to be six times stronger than normal glass used conventionally. The display comes with full lamination that eliminates air gaps between LCD and glass making it looks perfectly black in sleep mode and thus giving the device an exquisite look.
In addition to BBM, Iris 504Q+ comes with pre-loaded with social networking apps like WhatsApp, Facebook and Twitter. The smartphone also includes Wi-Fi, Bluetooth, Assisted-GPS, and 3G connectivity options with video calling apart from EDGE, GPRS and USB connectivity.
Hari Om Rai, chairman and managing director, Lava International, said, “Iris 504Q+ was developed with an insight based understanding that we got from our consumers after the launch of our popular smartphone Iris 504Q mid last year. We have enhanced the highly popular gesture motion functionality of Iris 504Q by bringing in advanced voice and command control apart from major upgrades in internal memory and camera.”
Lava Iris 504Q+ is available in Grey and Silver colors. It also comes with an intelligent flip cover that puts the phone automatically in sleep mode ensuring reduced battery consumption.
With this price tag, and the impressive features, Lava Iris 504Q+ is expected to satisfy smartphone buyers in the middle-income group in India.
Lenovo S660 is another smartphone launched recently under the same price range. It features MediaTek 1.3GHz quad-core processor and 3000mAh battery. However, it lags behind Lava Iris 504Q+ in several features like sensors, camera quality, design and more. Lenovo S660 is priced Rs 13,999.