India tablet market share in Q2: Samsung 19%, Micromax 14, Apple 9, Lenovo 7

IDC on Monday shared India tablet market share list for Q2 2014. Samsung has a market share of 19 percent, Micromax 14, Apple 9, Lenovo 7 and DataWind 7 percent.

IDC said majority of Samsung shipments were driven by sub $200 voice calling tablets.

Micromax moved to the second spot, well ahead of Apple.

More than 60 percent of the overall Apple iPad volume is being supported by their iPad mini, said IDC.

IDC said tablet market shipments in India rose 9 percent to 0.86 million units in Q2 2014 over Q1 2014.

“Business sentiments have shown improvement post elections and near term prospects are anticipated to remain better too. Further, traditional PC OEMs have started making big inroads in the tablet market and most of this success is led by leveraging their vast expanded reach through multiple distribution points,” said Karan Thakkar, senior market analyst, IDC India.

IDC tablet shipment chart for Q2 2014

Operating System

Android continues to be the most preferred operating system. With 89.6 percent market share Android is expected to sail above 80 percent mark over the next few years. Windows OS is gaining ground, said IDC. However, much of these volumes are currently being driven by the spurt in enterprise buying.

 Screen size

Tablets with screen size 7 < 8 inch contributed to 88 percent of the overall market in Q2 CY2014. IDC expects dominance of the aforementioned screen size to continue. However on the low volume side, tablets with screen size 10 < 11inch grew by 54 percent in Q2 CY2014.

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