Idea Cellular has unveiled two new smartphones Idea Ultra+ and Idea FAB in order to push forward the adoption of 3G internet in India.
These smartphones are affordable and have special plans on its network.
The Idea Ultra+ is available at a price of Rs 8,300, whereas the Idea FAB costs Rs 4,999. Both phones are aimed at first time smartphone buyers.
Sashi Shankar, chief marketing officer, Idea Cellular said: “With the mobile phone increasingly becoming the first screen for a majority of users across semi-urban and rural India, Idea has remained focus at proliferating mobile internet through these smart devices by making them available at affordable price points for increased adoption.”
Idea Ultra+ is a Dual Sim, elegant looking, feature rich phone that has a leather back finish. It supports Android JellyBean 4.2 OS. It is powered by a 1.3 GHz Quad core processor with 1GB RAM. It has a 5 inch display for watching videos, pictures and offers an enhanced gaming experience. It has an 8MP camera which gives high resolution photographs. It is juiced by a 2000 mAh battery.
The Idea Fab, a basic dual-SIM smartphone, has a 4-inch display with a resolution of 800 x 480 pixels. It’s powered by 1.2GHz dual-core processor with 512MB of RAM. It has a 3.2 MP main camera and there’s no front camera. Phone’s display is protected with Gorilla Glass, which is resilient to scratches and minor drops. The Idea Fab runs on the Android 4.2 Jelly Bean operating system. It includes all the necessary connectivity features such as 3G, Wi-Fi and GPS.
Idea Cellular users will get additional 3G data benefits like, 1.6 GB of free 3G data and free Idea TV for 3 months. Existing subscribers can sign up for the plan at Rs 259, while new subscribers can buy it for Rs 261.
IN PIX: Idea Cellular CMO Sashi Shankar and Idea Cellular CCAO Rajat Mukarji unveiling new smartphones