ASUS to continue Zenfone, taking on Xiaomi that will stop Mi3

Taking on Xiaomi, a Chinese smartphone vendor, ASUS today said it will be continuing its Zenfone series in the Indian mobile phone market.

“With few brands discontinuing with the products in short span, leaving users displeased; ASUS today announced that Zenfone Series will continue to be available,” said ASUS in a statement.

Manu Jain, head of Xiaomi’s operations in India, said that the company has decided to discontinue sale of Xiaomi Mi3 temporarily in order to focus on the recently launched Xiaomi Redmi 1S.

Also read: Xiaomi Mi3 will be out of stock as Redmi 1S gains focus in India

ASUS today said it aims to be one of the top 5 vendors in India by 2015. The company has already sold around 1 lakh smartphones since its launch on July 9 — in one-and-a-half months. It is also coming up with a new 4.5 inch variant soon.

For comparison, Indian vendors shipped 18.42 million smartphones in Q2 2014 compared to 10.02 million in the same period of 2013, said IDC.

Zenfone from ASUS launch

Incidentally, ASUS does not feature in the top 5 smartphone brands in India.

IDC, a market research agency, said that the Indian smartphone market is dominated by Samsung with 17 percent share, Micromax 14 percent, Nokia 10 percent, Karbonn 9 percent and Lava 8 percent in the second quarter of 2014. Interestingly, players such as HTC, ZTE, Huawei, Lenovo, Motorola, Sony and LG are not finding any space in the top 5 list.

Smartphone market share in Q2 2014

“In view of the phenomenal response from the Indian market, the company will continue to strive to create an effortless and joyful digital life for everyone. Living up to its brand promise of In Search of Incredible (ISOI), ASUS is always in search of incredible ideas and experiences and aspires to deliver the incredible in everything it does,” the company said.

Anand B
[email protected]