Amazon smartphone Fire takes off

Amazon is to set the smartphone industry ablaze. The cloud company has launched its first smartphone Fire, which will be available in the market by month end at $199.

Fire with 32GB is available for $199 with a two-year contract—“that’s an extra 16GB of memory for the same price as many other premium smartphones—or zero money down for as little as $27.09 a month from AT&T on Next 18,” Amazon said.

Amazon Fire

Fire is also available with 64GB for $299 with a two-year contract or starting at $31.25/month from AT&T.

In a statement Amazon said that Fire is the only smartphone with Dynamic Perspective and Firefly technologies. Dynamic perspective offers a new sensor system to respond to the way user hold, view and move, whereas Firefly button on the phone enables you to have a quick view on web, email address, phone number, QR and bar codes, movies and music.

Fire integrates Amazons digital ecosystem, which offers instant access to over 33 million songs, apps, games, movies, TV shows, books and the list goes on. Besides, Fire has Amazon exclusive features such as MayDay, Advanced Streaming and Prediction and X-Ray. Mayday is available on all 3G and 4G. ASAP offers instant playback of the movies that uses want to watch, while X-Ray helps you get more from books, movies music and TV shows.

Fire also offers free unlimited cloud storage of photos taken with Fire, automatically backed up wirelessly and available across Amazon devices and Cloud Drive apps so you have access anywhere

Key Features

Display: 4.7 inch

Processor: Qualcomm Snapdragon 2.2 GHz processor and 2 GB RAM

Audio: Dual stereo speakers with Dolby Digital Plus

Camera: 13 MP rear with 2.0 lens and 2.1 MP front

Fire ships on July 25 and is available exclusively on AT&T.

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