PC prices to rise by 10 percent in 2015: Gartner

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According to Gartner, prices of PCs in the Eurozone and Japan, in particular, will increase by up to 10 percent during 2015.

Gartner said, device vendors will have to raise the prices of PCs to balance the effects of currency reduction.

Gartner estimates that end-user spending in constant dollars in Western Europe will reach $116 billion in 2015, a 4 percent increase over 2014.

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It is expected that 30 percent of PC consumers will buy down the price curve. Price-driven consumers will purchase less expensive PCs with lower specifications to counter price rises. This segment is expected to be 30 percent of the market.

Value-driven consumers on the other hand will delay purchases due to rising prices. This segment is expected to be 40 percent of the market.

While the Feature-driven consumers will extend lifetimes by 10 percent to compensate for higher prices, and absorb remaining price increases. This segment is expected to be 30 percent of the market.

“While we expect large organizations to cut their PC unit purchases by 20 percent during 2015, due to price rises, small businesses will behave like value-driven consumers and look to purchase consumer PCs instead,” said Ranjit Atwal, research director at Gartner.

 

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