Why Indians should buy BlackBerry Z30 at Rs 40,000 if Z10 is priced Rs 27,500

Why Indians should buy BlackBerry Z30 at Rs 40,000 if Z10 is priced Rs 27,500. This is the question I asked myself after attending BlackBerry MD Sunil Lalvani’s presentation to media in New Delhi on Thursday.

I am yet to find a reasonable answer that can motivate an Indian phone user to buy BlackBerry Z30, the new flagship (earlier mobile industry thought Z10 would be the company’s flagship smartphone), by paying an additional Rs 12,500.

Smartphone users are not sure whether BlackBerry Z30 will be a successful phone. This is despite the fact that the company officials described this new phone as fantastic and amazing – at least 100 times during the press meet in Delhi.

Is it worth paying extra Rs 12,500 for Z30? The only difference for a user is the processor and battery. But users, who will choose BlackBerry Z30, will have the feeling that he or she is not using Z10, which did not find buyers in most telecom markets. Otherwise Z30 is the refined model of Z10. It is like FMCG major Unilever introducing new Lux – with a new smell, new packet and new price.

BlackBerry Z30 vs BlackBerry Z10I would have liked BlackBerry MD Sunil Lalvani if he had said the Z10 will be available in a new flavour called Z30. I cannot complain about Ontario-based BlackBerry on this because Samsung does this. HTC and Sony are part of these campaigns. Micromax, Lava and Karbonn may be copying successful models. Z10 and Z30 will not even get admirers from Indian grown smartphone marketing companies.

Let us take a look at hardware specifications of Z30 and Z10.

As everyone knows that BlackBerry Z30 smartphone comes with BlackBerry 10 OS version 10.2 offering hundreds of refinements plus many new features that help you be more productive. Z10 came with BlackBerry 10 OS. Updates are available for Z10. Z10 is the first phone to be launched on BlackBerry 10 platform that prompted the management to look for a buyer.

Display

Z30 comes with 1280 x 720 pixels against Z10 display of 1280 x 768 pixels. You will not find any significant differences here.

The 5.53- inch Z30 smartphone has a width of 2.83 inch. The 5.11-inch Z10 phone has 2.58-inch width. This means Z30 is a slightly bigger phone.

Size reflect in weight as well. Z30 weighs 170g as compared with 136g of Z10.

Processor

Z30 has a 1.7GHz processor with quad core graphics, while Z10 has a 1.5GHz Qualcomm MSM8960 dual-core CPU.

Battery

With 2880 mAh battery, BlackBerry Z30 offers up to 18 hours of talk time. Z10 has a Li-Ion 1800 mAh battery to offer talk time of 11 hours on 3G and 10 hours on 2G network. But this will depend on network quality and age of the battery.

Z30, the flagship smartphone, offers up to 16 days of standby. On the other hand, Z10 provides customers with 17 days of standby on 3G and 16.5 days on 2G network.

Z30 and Z10 offers up to 90 hours and 51 hours, respectively of music playback.

Camera

BlackBerry, which does not compete with Nokia and Samsung by innovating camera features, did not work enough on the camera that has auto flash. Both smartphones come with 8MP rear and 3MP front camera and has 5X rear and 3X front digital zoom. Both phones have 1080p HD video recording rear camera, 720p HD video recording front camera. There are no differences here as well.

Memory

Both smartphones 2GB RAM, 16GB flash onboard memory. Z30 has removable microSD memory card—slot under back cover, while z10 has removable microSD memory card – slot under battery door (up to 32 GB).

Z30 and Z10 have GPS and Wi-Fi support.

As I mentioned earlier, Z30 does not have the wow factor. But the new OS is commendable.

Note: Z10 is priced at Rs 27,500 at ecommerce channels, while the price of Z30 is the official BlackBerry price.

Baburajan K
[email protected]