For the middle class to upper middle class income group in India, there are several smartphones available in the Rs 10,000 range. Most of these phones are from Indian smartphone vendors such as Xolo, Micromax, etc. Samsung and Nokia are also active in this price range.
Indian phone vendors dominance in the domestic smartphone market reflects the recent CMR report that said 47 percent market share in the India smartphones market is with companies such as Micromax, Karbonn, Lava, Spice, etc.
Among these vendors, Xolo has a good range of smartphones with better camera and battery conditions for superior customer experience. Micromax, the number one Indian phone vendor, is not behind in the price range.
Foreign phone makers Samsung and Nokia have been maintaining high quality phones in this space. The lively example is Samsung Galaxy Duos 2, which is available for a price of Rs 10,990 in the Indian mobile phone market.
Recently, Chinese phone vendor introduced several budget smartphones.
GizmoLead.com Anand B takes a look at some of the latest devices.
Some of the phones in the Rs 10,000 include Xolo Q700 (priced at Rs 9,799), Xolo Q800 (Rs 10,999), Micromax Canvas 2 Plus (Rs 10,850), Spice Coolpad Mi-515 (Rs 9,483), ZTE Blade G2 V880H (Rs 9,499), LG Optimus L5II Dual E455 (Rs 9,546), Gionee GPad G3 (Rs 9,499), Lenovo A800 (Rs 9,850), Videocon-A53 (Rs 9,899), Alcatel One Touch Scribe Easy 8000D (Rs 9,999) and Nokia Lumia 520 (Rs 10,000).
There is no specific statistics available on the growth of phones in the Rs 10,000 range.
Recently, Faisal Kawoosa, lead analyst, CMR Telecoms Practice, said that phone vendors can expect to see large opportunities in the upgrades market where many feature phone users will upgrade to a smartphone. It may also so happen that new smartphone purchases register lower volumes vis-à-vis upgrades. “There is going to be a huge opportunity as well as competition in the entry- to mid-level smartphone segments, which is where the volumes would remain for a while,” Kawoosa added.
India registered 62.9 million mobile handset shipments in July-September 2013. During the same period, 11.1 million smartphones were shipped in the country. Since there will be more Chinese vendor entering into India, competition will increase in the Rs 10,000 range phone category.