Apple has launched News app to deliver the best news reading experience on any mobile device.
The News app will be available with iOS 9 for iPhone and iPad and combines the visually rich layout of a magazine with the immediacy and customization of digital media and reader can share or save the news for later.
News is powered by the new custom-designed Apple News Format, a digital publishing format that allows publishers to create beautiful layouts.
Apple said News will collect all the stories reader want to read in one place, in a customized newsfeed called For You.
Readers can also see the publisher channels and topics in Favorites while Explore suggests new content by analyzing what the reader has already read.
The content may include photos and galleries, audio, video, maps and rich interactions such as parallax and animation.
When publishers create their stories for News, content comes alive with custom fonts and intuitive Multi-Touch gestures.
Additionally, Apple News Format automatically customizes the layout for each screen size, so News content looks great on both iPhone and iPad.
“We already have nearly 20 publishers representing more than 50 titles joining us, including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN and Bloomberg,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.
The company said publisher can create stories that look beautiful and take advantage of the full power of iOS.