#fame, a digital entertainment network, has launched its live video entertainment app in India — on iOS and Google Play.
Targeting the youth, the mobile video platform allows performers to beam live to fans and audiences via their smartphones.
#fame will bring more than 50,000 skilled and amateur performers and target over 10 million downloads over the next six months. The company will be targeting South East Asia — Indonesia, Thailand, Singapore, Malaysia and Philippines — by the end of 2015.
The #fame app offers live and video-on-demand (VoD) original digital content across a wide portfolio of genres including comedy, entertainment, live events, fashion, music, tech, food, citizen journalism and more.
Features include social sharing, live chat, liking and fan-based communities.
Since its launch in Sep 2014, #fame has emerged as one of the fastest growing digital entertainment networks in India.
Apart from its mobile app, #fame’s digital video network spans several digital and social platforms including YouTube, Facebook, WeChat, Daily Motion and content publishers.
The #fame app has launched within a few weeks of the launch of Meerkat and Twitter’s Periscope which are apps that allow users to integrate live video with their social media messages. #fame expects to differentiate and win in India and South East Asian markets because of the app’s localization in talent and content in each market.
With over 300 million internet users, including 185 million users who access it on the mobile, India is delivering nearly 5 billion video views a month. India will exceed 200 million smartphone users, topping the US as the world’s second largest smartphone market by 2016, according to e-marketer.
Mobile app downloads will globally triple and grow six folds in India by 2015, according to KPMG. In terms of monetization, digital video has grown faster than social with a 56 percent CAGR in the last 3 years compared to around 40 percent for social, according to IAMAI 2014.