MFI cable for Apple devices launched

Advent, the flagship brand of the mobile accessories manufacturer Adit Infratel, has introduced Apple-certified MFI (made for iPhone) lightning cable at Rs 900 for the Indian consumers.

“Current products in the market are very expensive and we thought it is apt to provide a quality product to the users at almost 30 percent-40 percent lower than the original and yet certified. Hence, we launched the Advent Apple certified MFI Lightning cable to address an unmet need,” said Vikram Kalia, director (sales and marketing) at Adit Infratel.

Capable of high-speed data transfer of 480mbps, the lightning cable can be used for charging as well as syncing an Apple device. It can also be used with a wall mounted USB charger.

Soft and flexible, the Apple-certified cable guarantees quality of highest standards. It is compatible with iPhone 6, iPhone 6 Plus, iPhone 5 all models, iPad Air, iPad Mini and other compatible Apple gadgets and devices.

“Lightning or USB cables are one such segment, where we clearly felt there was a gap in the market with respect to both quality and price. The cable guarantees quality of highest standards and is affordably priced. We are certain it will appeal to Apple aficionados,” Kalia said in a statement.

Available in elegant white colour, the product comes with a six-month manufacturer’s guarantee and will be available at all leading retail outlets.

The lightning cable is also available on all leading e-commerce websites.