LG forays into fitness wearable devices market  

LG Electronics (LG) announced it will introduce its first fitness wearable devices including LG Lifeband Touch and Heart Rate Earphones to consumers starting this month.

Both devices can be wirelessly connected to popular smartphones to create a full-featured wearable ecosystem, LG said.

lg lifeband touch

Following its launch in the United States on May 18, LG Lifeband Touch will be rolled out in key markets in Asia and Europe in the days and weeks ahead.

Health, fitness and sports are the three key factors driving wearable devices market.  ABI Research recently revealed 90 million wearable computing devices will be shipped in 2014, driven by these requirements.

While healthcare and sports and activity trackers are rapidly becoming mass-market products, other wearable devices like smart watches face tough challenges in terms of design, compelling use cases, battery life and price points, according to ABI Research.

LG’s entry into wearable devices market can be viewed as a strategy to utilize the potential in this emerging devices arena.

As part of the market strategy, many device makers are now bundling smart devices with smartphones. Recently Sony Xperia Z2 smartphone was offered with free SmartBand and phone case.

LG Lifeband Touch features a bright, full-touch OLED display that provides easy, real-time access to a full range of fitness data so wearers can track their progress and adjust their workout plans accordingly.

The smart band is compatible with Android and iOS platforms and works with popular fitness apps including MyFitnessPal, Runkeeper and MapMyFitness including LG Fitness app. The 90mAh battery is good for five days of use.

The Heart Rate Earphones feature a 200mAh battery. It supports Bluetooth 3.0.

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