Audio-Technica unveils new products, appoints distributor in India


Audio-Technica, a company specializing in audio products, announced the appointment of KEI Hi-Fi as their consumer category product distributor for India.

Founded in 2006, KEI Hi-Fi distributes a number of consumer and professional audio and video brands in India.

KEI Hi-Fi will distribute the entire range of consumer wired and wireless headphones from Audio-Technica, including the QuietPoint active noise-cancelling headphones, the new Hi-Res Audio headphones as well as the critically acclaimed open and closed back audiophile headphones.

Robin Ghose, business development manager for Audio-Technica in India, said, “KEI, with its significant assets in terms of people, systems as well as pan-India presence will help us address the Indian customer’s sales and service needs effectively, using our high quality and technically innovative products.”

In line with this appointment, Audio-Technica also announced the launch of four new products:

The new on-ear ATH-AR3BT is an ultra-portable Bluetooth model, which enables music fans to enjoy superior sound on-the-go.


Audio-Technicaʼs new ATH-ADX5000 open-back headphones, the flagship model in its Air Dynamic (AD) series, feature newly developed core mount technology, enlarged 58mm integrated driver units and tungsten-coated diaphragms, all enclosed in a striking honeycomb punched design.

The expanded QuietPoint active noise-cancelling (ANC) headphones lineup features the ATH-ANC40BT in-ear model with Bluetooth wireless, and high-value ATH-ANC50iS and ATH-ANC70 over-ear headphones.

The ATH-MSR7SE is a Special Edition model of its award-winning headphones, featuring a new premium aluminum housing along with an exclusive limited edition deep metallic navy finish with subtle deluxe gold accents.

Rajani Baburajan

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