Apple overtakes Fitbit in wearable devices, ships 4.2 mn Watches in Q2

Dog with Apple Watches

Apple has shipped 4.2 million Watches to become the world’s leading vendor of wearable bands in Q2 2015 – overtaking Fitbit, said Canalys.

The report said Apple overtook Fitbit, Xiaomi and all the smart watch vendors, despite the Apple Watch’s significantly higher pricing.
Dog with Apple Watches
Apple’s native WatchKit extensions provide a capable developer platform without sacrificing battery life.
Earlier, the company faced challenges due to two factors. Firstly, Apple missed the Q4 2014 holiday season. Secondly, supply constraints stalled shipments for the first couple months after launch.

“Apple and other vendors still face important challenges to make the smart watch a breakout hit. Improvements in performance, battery life and sensor integration are needed to make future models more attractive, but it is the quality of third-party apps that will determine whether the Apple Watch will be a long-term success,” said Chris Jones, VP and principal analyst at Canalys.

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